Brand Refresh
Website redesign
Service
Keeping Up in Carmel is a local lifestyle platform that helps residents discover events, shops, restaurants, and experiences throughout central Indiana.
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About
As the brand grew, it needed a clearer visual identity and a website that could support the expanding community behind it.
I worked with Chelsea to refine the brand by defining a stronger color palette and creating custom graphics she can easily use across social media, merch, and collaborations with creators in other cities.
A hand-drawn map of Carmel became a signature brand element, reinforcing the brand’s local roots while building recognition with the community. With the refreshed brand system in place, we redesigned her website to better support the platform and its continued growth.
